3 priorities when choosing a domain name

by Thais Gonzalez

1. Simplicity: the most important thing when it comes to deciding on a domain name. You want people to be able to easily remember it and also to easily spell it. Imagine talking to someone and saying, “visit our website abc.com.” The person should be able to effortlessly interpret the domain when they hear it and automatically know how to spell it. The domain name should roll easily off the tongue so users can easily find their way to the website. The longer the name is, the more likely a user becomes lost or disinterested. Keeping the domain name short and simple makes it easier for users to find you.

2. Branding: your domain name should be an extension of your brand’s presence. When developing your brand, it’s important to capitalize on your company’s uniqueness in order to stand out. Through a deep understanding of your users or customers, you can ensure that your online presence and domain name attracts their attention. Aligning your branding with your domain name will bring more users to your website.

3. Keywords and SEO: incorporating keywords into your domain name is a quick way to automatically earn an SEO boost. This is ranked third in terms of top priorities because choosing a simple, short, and on-brand domain name is more important than jamming tons of keywords into the domain. However, if there are keywords that work with your branding can help users find you in a search and know what you do with just one glance. 

While choosing your domain name can seem like a daunting task, it’s critical to remember that it is just one component of building your company and brand. At the end of the day, the most important thing is building a recognizable brand that fits the needs of your customer base. Any domain name will attract more customers than no domain name. And you can always direct traffic to your primary domain from several different domains. A domain name is important, but don’t let finding the perfect fit hold you back from building your idea.